Witney Tourism Desk

ACTIVITY

The Market town of Witney in the Oxfordshire Cotswold is on the River Windrush, 10 miles from Oxford. In this role play activity, you have to promote this beatiful town by highlighting as many features as you can.

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THE 4 Ps IN MARKETING

1960, Mr Eugene McCarthy decides to simplify and narrow down the list of marketing procedures and policies to produce the profitable enterprise.

So the guy comes up with the 4Ps:

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